Label campaign traffic

UTM Link Builder

Start with the destination page, add consistent campaign labels, and copy the finished URL. Existing query parameters remain in place.

Private by default

Processing stays in your browser. Your text is not sent anywhere by this tool.

Loading the local processor…

Accepted input

HTTP URL, HTTPS URL

Available output

Encoded campaign URL, Copied link

Three clear moves

How to use UTM Link Builder

  1. 01

    Enter the page URL

    Paste the final destination, including any query parameters it already uses.

  2. 02

    Add campaign labels

    Fill in source, medium, campaign, and optional term or content values.

  3. 03

    Check and copy

    Open the generated link in a test tab, then copy it for your campaign.

Good fits

When this tool is useful

  • Label a newsletter link for campaign reporting.
  • Separate paid social creative variants with content values.
  • Track traffic from a partner or printed QR destination.

Know before processing

Browser and format limits

  • The tool builds a URL but does not verify analytics collection or campaign reporting.
  • Your naming choices determine whether reports remain consistent.
  • Very long values can make the finished link cumbersome to share.

Better output

Practical tips

01

Use one documented lowercase naming convention across campaigns.

02

Keep source, medium, and campaign labels concise and recognizable.

03

Test the destination and query string before sending the link publicly.

Straight answers

UTM Link Builder questions

Which UTM fields are required?

A practical campaign link usually includes source, medium, and campaign. Term and content are optional refinements.

Does this tool connect to analytics?

No. It only builds the tagged URL. Your site and analytics setup must collect and report the visit.

What happens to existing query parameters?

They remain in the URL, and UTM parameters are added alongside them with safe encoding.

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