Skip to main content

Label campaign traffic

UTM Link Builder

Start with the destination page, add consistent campaign labels, and copy the finished URL. Existing query parameters remain in place.

Private by default

Processing stays in your browser. Your text is not sent anywhere by this tool.

Use the tool

Add your file or text below, adjust the options if needed, then download the result.

Loading the local processor…

You can add

HTTP URL, HTTPS URL

You will get

Encoded campaign URL, Copied link

How to use UTM Link Builder

  1. 1

    Enter the page URL

    Paste the final destination, including any query parameters it already uses.

  2. 2

    Add campaign labels

    Fill in source, medium, campaign, and optional term or content values.

  3. 3

    Check and copy

    Open the generated link in a test tab, then copy it for your campaign.

When this tool is useful

  • Label a newsletter link for campaign reporting.
  • Separate paid social creative variants with content values.
  • Track traffic from a partner or printed QR destination.

Browser and format limits

  • The tool builds a URL but does not verify analytics collection or campaign reporting.
  • Your naming choices determine whether reports remain consistent.
  • Very long values can make the finished link cumbersome to share.

Practical tips

TIP 1

Use one documented lowercase naming convention across campaigns.

TIP 2

Keep source, medium, and campaign labels concise and recognizable.

TIP 3

Test the destination and query string before sending the link publicly.

UTM Link Builder questions

Which UTM fields are required?

A practical campaign link usually includes source, medium, and campaign. Term and content are optional refinements.

Does this tool connect to analytics?

No. It only builds the tagged URL. Your site and analytics setup must collect and report the visit.

What happens to existing query parameters?

They remain in the URL, and UTM parameters are added alongside them with safe encoding.

Related tools

View the full library
Turn a link into a scan

QR Code Generator

Create a downloadable QR code for a URL or short piece of text.

Shape a readable path

URL Slug Generator

Turn a title into a clean lowercase URL path with hyphen separators.

Read structured data clearly

JSON Formatter and Validator

Format, minify, and validate JSON with readable parse errors.

Put file work inside your workflow.

AI Guys builds custom applications and automations when a browser utility needs approvals, integrations, or reliable scale.

Explore automation