Start from an honest inventory
Map pages, assets, forms, integrations, tracking, and inbound destinations before redesigning.
Rebuilds & Migrations
Leave the platform limits.Keep what matters.
We rebuild slow, fragile, or template-bound websites around a cleaner foundation, while protecting the content, URLs, tracking, and customer paths the business still needs.
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Content inventory
Know what stays, changes, and retires.
Redirect plan
Send old URLs to the right new destination.
Performance baseline
Measure the experience before changing it.
Launch QA
Verify pages, forms, tracking, and devices.
The Friction
A careless rebuild trades one set of problems for another.
A new design can still lose important content, break inbound links, erase analytics context, or perform poorly. The migration plan matters as much as the pixels.
- The current platform limits speed and design control
- Important pages have no clear migration owner
- Tracking and forms are undocumented
- The mobile experience has accumulated years of patches
What Changes
A better system changes the outcome.
Preserve search and referral paths
Create deliberate URL and redirect decisions instead of discovering broken links after launch.
Replace patches with a foundation
Rebuild the design system, responsive behavior, and code around the experience the site needs now.
Launch with evidence
Test content, forms, analytics, metadata, accessibility, and performance across representative devices.
Migration Before Decoration
A clear map from the old site to the new one.
We separate what the business has outgrown from what still carries value. The result is a planned transition, not a visual reset that forgets how customers arrive and act.
- Page, asset, form, and integration inventory
- URL mapping, canonicals, and redirect requirements
- Analytics and conversion baseline before launch
- Post-launch verification of critical paths
System map
01
Inventory
02
Map
03
Rebuild
04
Validate
05
Launch
The Process
A deliberate path from problem to operation.
- 01
Audit
We document the current site, platform limits, traffic paths, and operational dependencies.
- 02
Map
We decide what stays, what changes, where every important URL goes, and how success is checked.
- 03
Rebuild
We create the new design and implementation on a cleaner, faster foundation.
- 04
Transition
We launch, verify redirects and tracking, test critical paths, and monitor the handoff.
Rebuilds in Practice
The best transformation makes the business easier to understand.
AI Guys rebuilt sites for businesses including Wendell Powell Studio and Zema Logistics, pairing stronger visual systems with clearer customer paths and faster custom-built foundations.
Wendell Powell Studio
A photography-led experience built to move visitors toward booking.
Zema Logistics
Clearer service paths and a lower-friction quote journey.
Where It Fits
Built around a real job to be done.
Template and page-builder exits
Move from a rigid theme or bloated builder to a custom-built, maintainable frontend.
Design systemReactPerformance
Brand and conversion rebuilds
Restructure the story, service paths, proof, and calls to action around how customers decide.
UXContentConversion
Performance remediation
Replace accumulated patches that keep the site slow, unstable, or hard to operate.
Core Web VitalsQAAccessibility
FAQ
Questions we should answer early.
Will a rebuild change all of our URLs?
Not automatically. We inventory existing URLs and decide whether each should stay, change, consolidate, or retire. When a URL changes, the launch plan includes the appropriate redirect requirement.
Can you migrate content from our current platform?
Yes, when content migration is part of the scoped project. We first determine what can be exported cleanly, what needs restructuring, and what should not be carried into the new site.
How do you protect analytics and conversion tracking?
We document the current measurement setup, define the events and destinations that still matter, and verify the new implementation. Historical continuity also depends on the analytics platforms and account access available.
Can you improve the site without rebuilding everything?
Sometimes. If the current foundation can support the required experience, a focused remediation may be the better choice. We will tell you when a full rebuild would add cost without enough benefit.
Related Solutions
Ready to Scope It?
Plan the move before the old platform makes it urgent.
We will review what the current site carries, what the new one needs, and the safest path between them.